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浅析贵州茅台酒国际化开展的中间竞争力.doc 22页

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  WORD完美整顿版

  范文典范 参考指导

  本科卒业设计(论文)

  题目:浅析贵州茅台酒国际化开展的中间竞争力

  院 系: 经济贸易系

  专 业: 国际经济与贸易

  学 号: 1209051035

  姓 名: 王雯珍

  指导教员: 管廷卫

  2015年 12月

  范文典范 参考指导

  摘要

  中国的酒文明源远流长,合营的花费文明构成了十分宏大年夜的花费市场。在汗青沉淀中,构成了以“茅台”、“五粮液”、“剑南春”、“西凤”等各具特色的白酒品牌。在有名品牌系列中,贵州茅台酒以酱喷鼻凸起、酒体醇厚、清澈透明、回味悠长、地道温馨、口味调和丰满、喷鼻而不艳、空杯留喷鼻、饮后不上头号特点遭到花费者的遍及欢迎,而且构成了高级白酒的认知,在国家政务招待中构成了中国白酒典范代表。

  贵州茅台有限公司位于贵州赤水茅台镇河的北部,以其合营的天然情况,传统的工艺精心酿制,开创性存储,混淆和纯天然无机食品,是大年夜曲酱喷鼻型白酒的鼻祖。茅台酒的年花费才华已超越10000吨,在浩大品牌的酒类发卖榜首,茅台分为低,高,中,高级,最好的三个系列,全方位的市场,有酒市场的制高点,在中国的白酒市场上处于领头羊位置。

  跟开花费不美观念改变及白酒品牌的竞争加重,茅台酒的开展逐渐从国外向国外转移,在轨迹市场中取得了必然的认知,然则天然存在必然的后果。本文从钻石模型剖析入手系统地采取钻石模型剖析找出开展中存在的后果及改良计谋以等待对茅台酒的国际化开展构成必然的实际及实践指导意义。

  关键字:茅台团体 国际化 中间竞争力

  Abstract

  Chinese wine culture has a long history, unique consumer culture formed a huge consumer market. In the historical precipitation, formed to "Mao Tai", "Wu Liang Ye", "Jian Nan Chun", "Xi Feng" and so on ,each has its characteristics of liquor brand. In their series of well-known brands, GuiZhou MaoTai maotai-flavor prominent, full-bodied, with a long finish, pure and clear and transparent, comfortable, texture coordinate, fragrant, sweet and not colourful, empty cup after drinking is not on the first characteristic is well accepted by consumers, cognitive, and formed a high-end liquor formed in the course of national government affairs to entertain a typical example of Chinese liquor.

  Guizhou MaoTai Co., LTD. is located in the suck maotai chishui river, with its unique natural environment, through the unique traditional process meticulously brewed, storage and blending of natural organic food, is the earliest daqu maotai-flavor liquor. Production of maotai liquor has reached ten thousand tons, in numerous liquor brand sales topped, maotai is divided into low and medium-grade, acura three series, all-round into the market, has the liquor market, the commanding heights of the liquor in China in a

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